Marketing Technology Certification Course

Marketing technology has evolved dramatically in the last 10 years, but the knowledge and requirements to succeed in the role have been ambiguous. As technology has changed, so too has the need for marketers to become more technical and both use AND manage the tools to deliver on results. While myriad of courses offer practical help in understanding how to drive growth, none provide tactical education on the tools, processes and systems needed to build a set of tools that delivers these capabilities. In this certification course, you will learn the basics of marketing technology, gain an understanding of the key capabilities that a marketing technology stack offers, what vendors exist, and common technical concepts & skills that will allow you to enter a role as a Marketing Technology manager, or build & manage an existing marketing technology system.

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